The impact a product description can have on customer returns
Conversion rates for online apparel can be as low as 3%. When you consider the biggest turnoff for online shoppers is uncertainty around fits and fabrics, it's clear that the product description is just as important as product images. If a customer fully understands what they are buying, they are less likely to return it.
One of our major fashion clients reported a 70% drop in returns since they began working with us.
The impact a product description can have on sales
Done well, product copy has the capacity to send your sales sky high. There are highly successful companies out there who’ve created an entire brand personality through clever product copy.
We ran an online survey among avid online shoppers and the results were pretty clear: 79% of online shoppers would only buy a product if it had a supporting description and a staggering 97% of those surveyed said a single error would put them off making a purchase.
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