Struggling with your product descriptions? Siblinc is the team you need.
From creating descriptions to delivering complementary copy throughout your site and beyond, we’re here to help you bring in targeted traffic – and plenty of it.
Run by sisters Silvia and Celia, Siblinc is a boutique, specialist copywriting agency. We run a tight client list so we can give each element of our work the focus it deserves.
Ready to talk? So are we.
Siblinc is led by two ecommerce copywriting experts: Silvia Lowe and Celia Anderson.
We believe in focusing on one thing and doing it well. We’ve specialised in product copy for fashion and lifestyle brands for 12+ years.
Product descriptions have the power to increase sales and reduce returns. We approach things holistically, delivering perfect product descriptions in your tone of voice with tasty long-tail keywords and complementary copy goodness you can deploy elsewhere.
If your product line could do with a little sprinkle of Siblinc magic, get in touch today.
The impact a product description can have on returns
Conversion rates for online shopping can be as low as 3%. When you consider the biggest turnoff for online shoppers is uncertainty around product features, it’s clear that the product description is just as important as product images. If a customer fully understands what they’re buying, they’re far less likely to return it.
Case in point: one of our clients reported a 70% drop in returns since working with us.
How does outsourcing to Siblinc work? It’s easier than you might think.
Done well, product copy has the capacity to send your sales sky high.
There are highly successful companies out there who’ve created an entire brand personality through clever product copy.
We ran an online survey among avid online shoppers and the results were pretty clear: 79% of online shoppers would only buy a product if it had a supporting description and a staggering 97% of those surveyed said a single error would put them off making a purchase.
If you’d like to see the full market research report, get in touch for your copy.