The UK’s only product description agency: the Siblinc team
Our product description agency has been in business since 2013 and it’s grown rapidly over the last ten years. With a combined experience of more than 20 years writing for some of the world’s best-loved brands, we run a tight ship of skilled writers, editors and proofreaders, each with their own individual set of expertise.
The Siblinc team ethos is simple: quality, efficiency and accuracy. Over the years, we’ve handpicked some of the best writers to work for our product description agency.
We’ve worked with the same team of writers since we opened for business and they’ve never let us down. We have a pool of approximately 20 writers but here are some of our core team members.
Silvia Lowe – Director
Heading up the project management process with a trained eagle eye, Silvia’s our secret weapon in making sure nothing slips through the cracks. Meet Silvia here.
Katie Uniacke – Copywriter
Katie is a naturally gifted writer with acres of experience in fashion, lifestyle and travel. When she’s not turning out beautiful copy, she’s cramming in as much globe-trotting as possible.
Celia Anderson – Director
Chief copy stickler, Celia manages the creative angle, training and mentoring writers and developing tone of voice documents for our clients. Meet Celia here.
Kath Swinglehurst – Copywriter
Having clocked up a few years working for some of the UK’s finest lingerie and swimwear retailers, Kath is our go-to writer when we’re working with brands who turn out a mean line in chic foundations.
Kelly Rogers – Lead copywriter
With her uncanny ability to hop from job to job with creative agility, Kelly is particularly adept at remembering 1,145,132 rules at once. Meet Kelly here.
Max Winters – Copywriter
Max cut his teeth on a UK news desk, turning around articles about sport and men’s fashion at the drop of a fedora. Specialising in athleisure and activewear, Max looks after the needs of our sportier clients.
Jennifer Tate – Lead copywriter
One of our key writers since we launched, Jennifer is a talented fashion writer and approaches all tasks with creative spirit. Meet Jennifer here.
Lorraine Williams – Lead proofreader
Absolutely nothing gets past Lorraine’s keen proofreading eye. Storing approximately 4,456 complex and specific rules at any given moment, she’s Siblinc’s quality-control connoisseur.