Product description writer for fashion brands: meet Jennifer Tate
I’ve been a product description writer for fashion brands for nearly ten years. I had my first taste in early 2012 when I started freelancing for a fashion copywriting agency. This was after I had completed a degree in BA (Hons) Fashion Journalism in London.
I was really fortunate that my first few projects included writing product descriptions for fashion houses as well as local independent businesses. I was hooked straight away!
Since then, I’m lucky to have gained experience working both freelance and in-house on a wide range of projects. I have worked for brands across a wide range of sectors including fashion, beauty and education. After working in London for a home furnishings retailer for two years, I moved back to the North East and rejoined the world of freelance copywriting in April 2016. I’m so glad I did!
Writing copy is exciting because no two projects are ever the same.
I can be penning juicy descriptions for shoes and handbags one minute, and travel tips and recommendations the next. Every client, job and tone of voice differs. It’s challenging but it’s an adventure having a varied workload. It’s good to know that every day at work is going to teach you something new. Getting stuck into so many different subjects regularly is rewarding on so many levels! Being a product description writer for fashion brands, I also get a sneak peek into what’s going to be hitting the catwalks in a few months.
Product descriptions are one of my favourite things to work on. You’re speaking to the customer directly about the products they’re thinking about buying. Being a product description writer for fashion brands means that I get to sell the features and benefits to a customer. I do this through using engaging and compelling language.
Knowing that the right words can make such a difference to a sale is hugely motivating, and usually product descriptions are friendly, optimistic and informative in tone. To me, fashion and travel are my favourite things to write about, but I relish a challenge and variety so it’s always fun to mix things up! I’ve written about carpets, mobility scooters and slurry pits on occasions, so there really is a wealth of industries out there now understanding the importance of powerful copy.
Being a product description writer for fashion brands means that I get to really sell the features and benefits of a product to a customer through using engaging and compelling language.
I’ve been working with Siblinc for a while now and every project I work on with them has been a great experience. Celia and Silvia are exceptionally lovely, approachable and supportive, not to mention they’re super hardworking and boy do they know their stuff! It’s therefore hugely motivating and inspiring working under them, and the briefs they provide us writers are always clear, concise and effective because they understand their clients’ needs so well. I always jump at the chance to work with Siblinc!