Product descriptions that sell: tips, tricks and hot picks
Writing product descriptions that sell is no easy task. Not only do you have to incorporate a brand’s tone of voice in the description to ensure the product content is consistent, but you also have to consider what Google wants.
When it comes to writing product descriptions that sell, we know exactly what we’re doing. Not only do we understand how to write product descriptions that sell but we also know how to write descriptions that reduce customer returns.
One of our major clients reported a massive 70% drop in customer returns since working with us.
Including lots of product content in a description as well as some tasty SEO keywords and phrases, is so important to catch the attention of your customer.
In this day and age, it’s so easy for a customer to find a similar product elsewhere if they can’t find the information they’re looking for on your website. Product descriptions that sell are always the ones that include not just the product features but the benefits of those features. Your product description is a perfect opportunity to tell the customer what they are buying but also tell them why they should be buying it.
Writing product descriptions that sell more products is complex and can be time consuming.
If you’re managing your product descriptions in-house, you’ll know all too well how difficult it is to find copywriters willing to churn out hundreds of product descriptions each day. The work can be repetitive and so retaining product copywriters can be a challenge.
If you’re outsourcing to a freelancer or a number of freelancers, consistency is likely to be an issue; with the best will in the world, no two writers will write in the same way. This means you have to spend time project managing the process to ensure tone of voice and format are consistent across the board. And, while freelancers are a great asset to any brand, reliability is never a given and they have other client work they are committed to.
This is where the Siblinc service comes into its own.
Simply send us your product information and your tone of voice guidelines and we’ll get to work. We can scale up our team of writers when you have a large batch of products to work through and scale it back down when product volumes are a little lower.
We’ve got a great team of writers supporting us. Meet them here.
On our blog, you’ll find a whole host of tips, tricks and hot picks explaining everything you need to know about writing product descriptions that sell.