Fashion product description writer: meet Kelly Rogers

As an experienced fashion product description writer, I have been working with Siblinc for some time now. For as long as I can remember, I have loved words. An absolute bookworm as a child, I went on to study Literature, Media and Culture at university. I have always been fascinated by how language is used persuasively in everything. Embarrassing as this is to admit, as a teenager, I would scrutinise all the words to the hits of such ‘90s legends. My personal favourites were Take That, East 17 and Vanilla Ice. Of course, my main aim was to impress my mates with my coolness. I also just really loved understanding the wordcraft behind the music. I can still bust out a word-for-word rendition of Ice Ice Baby, so clearly it was time well spent!

After university, a career in marketing was my chosen path.

Over the next decade, I worked for a number of blue-chip retailers in roles that encompassed the entire marketing mix. This gave me the opportunity to create copy for a variety of audiences. I worked on all kinds of collateral from pushchairs to wheel nuts, bras to camping equipment, and pretty much everything in between! During this time, I gained a solid grasp of how copy slots into the bigger picture. It cemented that words are the piece of the marketing jigsaw I am most passionate about.

Working as a fashion product description writer for Siblinc is an absolute pleasure. They are such a friendly team and they manage to achieve the holy grail of the three Cs: a clear, concise and comprehensive brief.

Kelly Rogers

I went freelance as a copywriter back in 2012.

Since then, I’ve been fortunate to work on an eclectic mix of projects for business owners, agencies and in-house marketing teams. I love writing about anything and everything. Product copy – especially for fashion brands – is a project I get instantly excited about. In a world where so much is purchased online, a product description must play the part of a top-class salesperson. I believe engaging, compelling and accurate content is worth its weight in gold.

I also love that crafting product copy gives me the chance to showcase how adaptable a writer I am.

It’s so important that the style fits the brand and customer perfectly, while also getting the key information across. I relish the challenge of getting the balance just right within a succinct description that’s usually constrained by a pesky finite character count. This is a daily challenge for a fashion product description writer!

Working as a fashion product description writer for Siblinc is an absolute pleasure. Silvia and Celia are so friendly and professional. They always manage to achieve the holy grail of the three Cs: a clear, concise and comprehensive brief. They provide realistic deadlines and constructive feedback. Most importantly, they are extremely talented copywriters. With each job I complete for them, I learn something. Unfortunately, they’re yet to come up with a project that allows me to bring my extensive knowledge of ‘90s song lyrics into play. Maybe one day!