After university, a career in marketing was my chosen path.
Over the next decade, I worked for a number of blue-chip retailers in roles that encompassed the entire marketing mix. This gave me the opportunity to create copy for a variety of audiences. I worked on all kinds of collateral from pushchairs to wheel nuts, bras to camping equipment, and pretty much everything in between! During this time, I gained a solid grasp of how copy slots into the bigger picture. It cemented that words are the piece of the marketing jigsaw I am most passionate about.
Working as a fashion product description writer for Siblinc is an absolute pleasure. They are such a friendly team and they manage to achieve the holy grail of the three Cs: a clear, concise and comprehensive brief.
I went freelance as a copywriter back in 2012.
Since then, I’ve been fortunate to work on an eclectic mix of projects for business owners, agencies and in-house marketing teams. I love writing about anything and everything. Product copy – especially for fashion brands – is a project I get instantly excited about. In a world where so much is purchased online, a product description must play the part of a top-class salesperson. I believe engaging, compelling and accurate content is worth its weight in gold.
I also love that crafting product copy gives me the chance to showcase how adaptable a writer I am.
It’s so important that the style fits the brand and customer perfectly, while also getting the key information across. I relish the challenge of getting the balance just right within a succinct description that’s usually constrained by a pesky finite character count. This is a daily challenge for a fashion product description writer!
Working as a fashion product description writer for Siblinc is an absolute pleasure. Silvia and Celia are so friendly and professional. They always manage to achieve the holy grail of the three Cs: a clear, concise and comprehensive brief. They provide realistic deadlines and constructive feedback. Most importantly, they are extremely talented copywriters. With each job I complete for them, I learn something. Unfortunately, they’re yet to come up with a project that allows me to bring my extensive knowledge of ‘90s song lyrics into play. Maybe one day!