Welcome to Siblinc: we write product descriptions for fashion and lifestyle brands, from boutique clothing labels through to global giants.
Ranging from men’s tailoring to luxury womenswear, from hair and beauty brands to gardening supplies, we craft compelling, engaging and persuasive product descriptions to help your customer hit ‘add to cart’.
Siblinc is led by two ecommerce copywriting experts: Silvia Lowe and Celia Anderson.
We believe in focusing on one thing and doing it well. We’ve specialised in product copy for fashion and lifestyle brands since 2013. Our highly experienced writers cut their teeth working for some of the world’s most iconic brands from high street to high end.
Product descriptions have the power to increase sales and reduce customer returns. We only work with the best writers, editors and proofreaders, delivering perfect product descriptions in your tone of voice and with those all-important tasty SEO keywords and phrases.
So if your product line could do with a little sprinkle of the Siblinc magic, get in touch today.
The impact a product description can have on customer returns
Conversion rates for online shopping can be as low as 3%. When you consider the biggest turnoff for online shoppers is uncertainty around product features, it’s clear that the product description is just as important as product images. If a customer fully understands what they are buying, they are less likely to return it.
One of our international clients recently reported a 70% drop in returns since they began working with us.
How does outsourcing to Siblinc work? It’s easier than you might think.
Done well, product copy has the capacity to send your sales sky high.
There are highly successful companies out there who’ve created an entire brand personality through clever product copy.
We ran an online survey among avid online shoppers and the results were pretty clear: 79% of online shoppers would only buy a product if it had a supporting description and a staggering 97% of those surveyed said a single error would put them off making a purchase.
If you’d like to see the full market research report, get in touch and we’ll send a copy to you.