Welcome to Siblinc: we write product descriptions for clothing brands, from boutique fashion houses through to global giants.
From men's tailoring to luxury womenswear, from high-street fashion to kidswear, we craft compelling, engaging and persuasive product descriptions to help your customer hit 'add to cart'.
Siblinc is led by two fashion copywriting experts: Celia Anderson and Silvia Lowe.
We believe in focusing on one thing and doing it well. We've specialised in product copy for fashion brands since 2013.
Our highly experienced fashion writers cut their teeth working for some of the world’s most iconic brands from high street to high end.
We only work with the best writers, editors and proofreaders, delivering perfect product descriptions in your tone of voice and with those all-important tasty SEO keywords and phrases.
The impact a product description can have on customer returns
Conversion rates for online apparel can be as low as 3%. When you consider the biggest turnoff for online shoppers is uncertainty around fits and fabrics, it's clear that the product description is just as important as product images. If a customer fully understands what they are buying, they are less likely to return it.
One of our major fashion clients reported a 70% drop in returns since they began working with us.
The impact a product description can have on sales
Done well, product copy has the capacity to send your sales sky high. There are highly successful companies out there who’ve created an entire brand personality through clever product copy.
We ran an online survey among avid online shoppers and the results were pretty clear: 79% of online shoppers would only buy a product if it had a supporting description and a staggering 97% of those surveyed said a single error would put them off making a purchase.
Just like their moreish counterparts, we think tech cookies are really tasty. Why? Because they help us to deliver a better on-site experience for you, they give us useful info about which parts of our site are the most popular and they generally help us to do a better job. It all goes into the greater communication recipe for delicious Siblinc success. AcceptRead more
