After university, (by which time I’d like to think I had acquired slightly better taste in music), a career in marketing was my chosen path. Over the next decade I worked for a number of blue-chip retailers in roles that encompassed the entire marketing mix. This gave me the opportunity to create copy for a variety of audiences, for all kinds of collateral and about a diverse range of products – from pushchairs to wheel nuts, bras to camping equipment, and pretty much everything in between! During this time, I gained a solid grasp of how copy slots into the bigger picture, and it cemented that words are the piece of the marketing jigsaw I am most passionate about.
Working with Siblinc is an absolute pleasure. They are such a friendly, professional team who always manage to achieve the holy grail of the three Cs: a clear, concise and comprehensive brief.
I went freelance as a copywriter back in 2012, and I’ve since been fortunate to work on an eclectic assortment of projects for business owners, agencies and in-house marketing teams. I genuinely love writing about anything and everything, but product copy – especially for fashion brands – is a project I get instantly excited about. In a world where so much is purchased online, a product description must play the part of a top-class salesperson, and I believe engaging, compelling and accurate content is worth its weight in gold. I also love that crafting product copy gives me the chance to showcase how adaptable a writer I am. It’s so important that the style fits the brand and customer perfectly, while also getting the key information across, and I relish the challenge of getting the balance just right within a succinct description that’s usually constrained by a pesky finite character count!
Working with Siblinc is an absolute pleasure. They are such a friendly, professional team who always manage to achieve the holy grail of the three Cs: a clear, concise and comprehensive brief. They provide realistic deadlines and constructive feedback and, most importantly, they are extremely talented copywriters. I feel like I learn something with each job I complete for them. Unfortunately, however, they’re yet to come up with a project that allows me to bring my extensive knowledge of ‘90s song lyrics into play. Maybe one day!