ecommerce

As a dedicated product description agency for UK fashion brands, we know how to carefully balance tone of voice while keeping those search engines happy, too.  When it comes to writing product descriptions that sell, retailers know better than anyone...

Using a product copywriting agency to add magic and sparkle to online content As an experienced product copywriting agency, we were sad to hear about the Marks and Spencer store closures. However, it’s an unsurprising sign of the times that...

Product copywriting and online sales: is Debenhams headed for trouble? We were saddened to read this morning that one of the UK’s leading fashion giants has reported such a slump in profits. As stated in the Guardian, Debenhams is partly...

Outsourcing product descriptions: five reasons why it's worth investing Once you’ve got your product description process ticking along, you can sit back and relax. Or can you? There’s a whole host of reasons why keeping your product copy process in-house...

Writing product descriptions: a critical part of the customer journey Sometimes a little bit of research emerges which makes us beam from ear to ear. This makes us realise we’re living our dream job with the added bonus of delivering...